Footballers used to be derided for wearing a pair of gloves, but now a growing a number of precious Premier League stars can be seen this winter sporting neckwear you'd expect to see in the stands rather than on an athlete expected to run around for 90 minutes.
Enlarge In the snood for a bargain? Manchester City captain Carlos Tevez dons the 'Neck Gator'
And in the stands you will see them after City spotted another way to top up their billions by selling their own branded versions.
The Eastlands club have learned from the droves who wanted a Roberto Mancini blue and white scarf last season and now hope supporters will want to look just like captain Tevez.
Officially called the 'Neck Gator', the £10 snood sold out in City's club store within hours.
Enlarge Sold out: City's Neck Gator has proved an instant hit
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Source: Daily Mail
Source: Daily Mail