Manchester City have terminated their relationship with media firm
The Daily Mail report, City had no prior knowledge of this post and they were left furious to see the group post something without their permission, particularly as it led to widespread criticism from many on social media. As a result, City opted to terminate the partnership.
It is said that, while City were concerned with the content of the advert, they were also disappointed that PHD Media Manchester failed to take responsibility for the backlash. Jon Kershaw, managing director of the group, explained that they were investigating what had gone wrong with this post.
"The brief we issued to Tribe fell short of the high standards that PHD Manchester is committed to delivering for its clients and we regret any negative impact on Manchester City FC," Kershaw revealed. "We are reviewing our internal processes as a result of this matter."
Specifically looking for men between the ages of 18 and 55, the advert wanted influencers to produce "fan-centric [content] which has an element of FOMO [fear of missing out] at its core'" and "showcases the electrifying atmosphere that only Champions League live football matches can deliver".
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Source : 90min